One of the questions I’m asked most is “how do I find the work?” It can be very difficult to secure bodyguard or executive protection contracts, and I’d like to address what I perceive as a shortcoming in terms of landing good jobs: Self-Promotion.
The world has changed, and your marketing strategy has got to change. One of the first ways we check to see if an individual or business is “legitimate” is by conducting an internet search. There is so much information available at our fingertips that the perception now is that if you don’t have a website that you are not truly a “professional.” The truth is, if you are an independent contractor, you MUST have a presence on the web. It doesn’t matter if you have all the training in the world, an arsenal of weapons, specialized skills and even a top-notch resume–if people cannot learn more about you and locate you on the world wide web, you are not accorded respectability. I’m not saying it’s right; I’m just saying that’s how it works.
Don’t forget, YOU are your business when you’re an independent contractor. You can create a very simple website without spending a fortune. Domain names can be purchased at places like Yahoo for low monthly fees. There are a great many web masters with a wide range of fees, so you can find someone to work with in your price range. Emphasize your strengths and skills and professionalism. Above all, be truthful. You are seeking work in a field where integrity, discretion and dependability are paramount–the first step is to garner respect, so honesty is key.
Things you may want to include your website:
• A professional photo of yourself • Some photos “on the job” or with principals • Your bio • A resume (with more detailed information) • Client list • Personal statement • Client testimonials or letters of recommendation
Additionally, create an email address that is linked to the website. Which is more professional? An email address that reads: “JoeBodyguard@hotmail.com” or “JoeBodyguard@ProtectYou.com?” Imagine giving someone your business card with the second email address–you know that people will go to your website to learn more about you. It just gives the impression that you are serious about your business, because protecting lives is a serious business.
